Four Minutes With On The Dot

Posters on telephone poles, billboards on the highway, commercials during prime time, sponsored social-media stories: These are all forms of marketing, but I’ve begun to notice a little more about what attracts and keeps loyal customers. It isn’t ad placement or celebrity endorsements; it’s authenticity. Millennials, who are quickly becoming the biggest and most powerful consumer group, can sniff out counterfeit realness with one swipe. Whether you’re a one-woman show or part of a billion-dollar brand, remember to stay true to yourself, to your values. Respect your clientele by being honest and treating them as more than a data point on a spreadsheet. The post Michelle Peluso: Achieve Work/Life Balance, Even in the C-Suite appeared first on On The Dot Woman.