T Gordon Salon Talks

“You need to listen for the whisper,” says Frank Warner from Frank Anthony Salon in Chester,  New Jersey. Frank has survived tough times in the beauty business and has sincere wisdom to share. My interview with Frank was profound for me in many ways. First he tells a story about how he was greatly impacted by my father. Second he discusses his love of marketing. Thirdly, and maybe the most important, is what he calls “the whisper.” Personally I call this “an inkling.” Frank’s Whispers and my Inklings, are born of the same sound, a quiet sound, a subtle voice that tells you what is next.. Listening closely to your inner voice can make all the difference in the world. Frank mentions how listening to the whispers has put him in the right place, in the right situation to hear the right information at the right time. He has a morning ritual that sets him up to hear “the whispers.” His ritual, is prayer. Frank has his ear attuned to the quiet voices and it has served him and his staff well.The Frank Anthony Salon w