Marketer Of The Day With Robert Plank / Robert Plank Show: Archive Feed 1
245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:35:12
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Sinopse
John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take […]
