Standout With Cheryl Tan

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it. Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier. But what happens if that is not the result? What if the sales machine is broken? I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first