Lion Publishers Podcast

Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, TN to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.