Disrupting Japan

From the transistor radio to the Walkman to the Gameboy and the Playstation, Japan has always been both a leading force in hardware technology and a Mecca for gadget geeks. Over the past ten years, however, Japanese dominance in consumer hardware has been slipping away. The falling price of not just computing, but of manufacturing and prototyping has resulted in some amazing connected devices appearing all over the world. But while Japan’s large corporations have been falling behind, Japan’s startups have been rushing ahead. Today we sit down with Ichiro Amimori of Xenoma to talk about why he left a successful 20-year career in materials science at FujiFilm to found a company that makes a low-cost, washable motion capture shirt they call e-skin. It’s a order of magnitude cheaper than existing technology and opens up the possibility of applications in gaming, sports technology and heath and medicine. We also talk about the challenges Japanese enterprises and universities have turning fundamental research in