Disrupting Japan

Two of the most persistent and damaging myths about Japan are that it is hard to start a company here and that it is hard to do business as a foreigner.  Well, those are not complete myths. Both of those things are indeed difficult, but no harder than they are in any other country. Today Marty Roberts explains not only how he started and rapidly grew a successful startup here in Japan, but how he got the Japanese government to pay for it. To contain health care costs, the Japanese government is pushing doctors to prescribe more generic drugs, and that is forcing the pharmaceutical industry to change they way they do business or to go out of business. Marty saw an opportunity in this shift, and his company has quickly grown to be the leader in its space. Marty also offers some very practical advice for anyone thinking of leaving a senior management role to start a startup. It’s a great discussion, and I think you’ll enjoy it. Show Notes How pharma sales is broken in Japan Why work is about to get a