Purdue Dairy Digest
Willingness to pay for Ice Cream's attributes
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:02:00
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Sinopse
In this edition of the Dairy Digest Melissa McKendree discusses how different attributes of ice cream affects the consumers perception of the product and their willingness to pay for these attributes.
