Producing Innovation

In this episode of Producing Innovation, Michael Counts sits down with Matt Goldman, co-founder of Blue Man Group, and Laura Camien, longtime Blue Man leader and co-host of The Spark File, for a deeply personal and expansive conversation about making ideas real. Together, they explore the origin story of Blue Man Group, the intentional decision to build for decades rather than hype, and the creative philosophy that fueled its enduring success. They discuss consensus over majority rule, psychological safety as the foundation of innovation, and the belief that creativity is not a lightning bolt but a disciplined, repeatable practice. Weaving through mentorship, culture-building, Blue School, and their forthcoming book, this episode is a masterclass on sustainable creativity, collaborative leadership, and designing organizations where people can experience a heightened sense of being alive.