Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.  In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.  If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.  Hit PLAY to hear: Why replatforming without a business case is a costly mistake