Inside Trader Joe's

Sometimes a chocolate bar is just a chocolate bar. And sometimes it's something else entirely. Sometimes it's an experience, and sometimes that experience comes with a remarkable history. Trader Joe's Blonde Bar, our first foray into the world of blonde chocolate, is this kind of chocolate bar. Join us as we pay a visit to our Italian bean-to-bar chocolate supplier, where the third generation of the founding family is both honoring their history and embracing modern technologies to push the boundaries of what's possible. Transcript (PDF)