Science Salon

Publishing likes to imagine itself as a marketplace of ideas with a strong immune system: good arguments win, bad ones fade, and editors act as principled gatekeepers. In practice, it's also an industry with thin margins, status anxiety, and a constant fear of reputational damage. Adam Szetela argues that a lot of what gets called "cancel culture" in books is better understood as risk management under social media conditions. Outrage compresses timelines, collapses context, and turns interpretation into a moral referendum. A handful of motivated actors can create the impression of a mass consensus—and once that perception takes hold, institutions often move first and ask questions later. We talk about how "sensitivity reading" functions in this environment: sometimes as thoughtful critique, sometimes as a liability shield, and sometimes as a tool that quietly shifts a book's meaning toward whatever ideology currently feels safest. The result is a distributed system of incentives that nudges publishers toward