Business Of Story

Finding the Right Story for Your Audience with Lee Schneider Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results. In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and more. What you'll learn: How to identify and tell the right story for your specific audience The three essential stories every business needs to win trust and drive action Practical ways to test and refine your narrative for real-world impact Whether you're a startup founder, entrepreneur, or creative professional, you'll discover actionable storytelling techniques to help you stand out, build credibility, and grow your busin