Being Freelance

Cold outreach can often get a freelance business started. But in this episode I propose even those of us years down the line don't give it the cold shoulder.When you need to bring in clients, maybe a period of cold outreach, or even a consistent long term pattern of it, could be exactly what warms our business back up again.Cold emails. Cold calls. Reaching out to people who didn’t ask to hear from you. It can feel awkward, uncomfortable, and very easy to put off.But again and again on the Being Freelance podcast, freelancers have shared how proactive outreach - in many different forms - played a huge role in getting their business started, or getting it moving again when things felt quiet.This episode is a little different from the usual Being Freelance format. Rather than a single guest interview, it’s a reflection on conversations with freelancers who’ve taken a deliberate approach to outreach.You’ll hear how copywriter Adri Kopp refined her cold email process, worked out who she should actually be reachin