Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million.  Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth.  Hit PLAY to hear: How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup