Do It Scared® With Ruth Soukup

January motivation is loud—but it’s also fleeting. In this episode, Ruth breaks down why most people burn out by February and what actually creates lasting change instead. This isn’t about more discipline or willpower. It’s about building the right habits—habits that support your life instead of draining it.Ruth shares the foundational habits she’s used to lose 49 pounds, build multiple successful businesses, and stay consistent through changing seasons—without crashing and burning every January.What You’ll Learn:Why habits that rely on willpower are destined to failThe difference between project-based goals and habit-based goalsThe one habit Ruth says she’d keep forever—and why it changes everythingHow weekly planning protects your time, energy, and prioritiesWhy urgent tasks always crowd out important ones (unless you intervene)How habit stacking makes consistency easier—not harderWhich habits should be non-negotiable vs. flexible by seasonHow to build habits that support your life instead of adding pressur