Book Marketing Mentors

Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm.What you'll discover:What web analytics really tell you about reader behavior and why they matterSimple, free tools that show not just what visitors do, but whyWhere calls to action actually belong and why one at the bottom isn’t enoughHow site search data can spark new content ideas, book topics, and marketsThe biggest analytics mistakes authors make and how to focus on metrics that matterYour website is already collecting valuable inform