Psychedelics Today

Oli Genn-Bash (Brighton, UK) joins Joe Moore for a grounded conversation on the boom in functional mushrooms and why the category may be moving too quickly. As the founder of The Fungi Consultant, Oli works with consumers and brands to demystify functional mushrooms, with a focus on education, traceability, and realistic expectations. The conversation begins with a critique of wellness hype cycles. Oli explains how consumer desperation for help with anxiety, sleep, stress, and cognition can create an opening for a rapid wave of products that are not always grounded in careful sourcing or clear science. Using lion's mane as a case study, he contrasts popular cognitive claims with traditional use, arguing that the most useful path forward is to slow down, get more literate about mechanisms, and build a market that can sustain trust over time. Systems and Culture Oli describes how individual health is inseparable from community realities, including food access, class dynamics, and what wellness advice can