Home Care Marketing Show With Valerie V

Send us a textThe ground rules for home care growth have changed, and the winners are already adapting. Families are asking AI for specific, local answers about costs, eligibility, and services—while discharge planners scramble to move patients home safely during winter surges. We brought our sales and digital teams together to map a single system that marries AI-ready websites with disciplined field execution, so you capture the January spike and build steady private pay growth all year.We start with discoverability: why AI overviews and long-form queries beat old-school blue links, and how structured data, service clusters, and fresh FAQs help you become the answer, not just a link. You’ll hear practical tactics to make your Google Business Profile a true front door—real photos, weekly posts, seeded Q&A, and review responses that quietly reinforce local authority. Then we move into the referral engine: what SNF social workers actually need (speed, reliability, and clean communication), and how the overf