Saas Sessions With Sunil

In this episode of the SaaS Sessions podcast, Sunil Neurgaonkar sits down with Jigar Dafda, Chief Technology & Product Officer at Fynd, to unpack how AI is fundamentally reshaping e-commerce in India.From conversational commerce and hyper-personalization to autonomous back offices and AI-driven customer support, this conversation cuts through the hype to explain what’s actually changing, what’s overblown, and what founders must build for if they want to survive the next decade of commerce.Key Takeaways -1. Commerce Is Shifting From Interfaces to Conversations-Traditional storefronts and search-driven UX are being replaced by conversational buying surfaces.- SEO is giving way to GEO (Generative Engine Optimization) as ChatGPT-like interfaces become the new entry point.- Merchants will still own fulfillment and data—but discovery will increasingly happen outside their websites.2. Hyper-Personalization Is No Longer Optional—It’s Infrastructure- Customer Data Platforms (CDPs) are the backbone for AI-driven pe