Ponderings From The Perch

What if your best LinkedIn content is hiding in conversations you're already having? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're speaking from deep expertise during client pitches, presentations, or team meetings—and transform those insights into a consistent content library. She explains that the most powerful content doesn't come from staring at a blank page at 7 a.m. with coffee in hand. It comes from recording those golden moments when you're in flow, solving real problems, and articulating your unique value naturally. "Workflows [only] work when they fit YOUR workflow," McKinney explains. "Do not try to do something that is so foreign to you that you will not do it. Get inspired to understand how you can get disparate systems to work toget