Content Inc With Joe Pulizzi

In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now. Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board. Gratitude, Joe argues, is not soft or optional. It is a strategic mindset that fuels clearer thinking, better decisions, and more resilience. Complaining drains energy and momentum. Gratitude restores both. He closes with a simple, practical gratitude checklist you can use daily, weekly, and during tough moments to shift your mindset and strengthen your creator journey. Gratitude Checklist from the Episode Daily • List three things that went rig