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An Advertising Revolution: "Black People Are Not Dark-Skinned White People"

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Sinopse

How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

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