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#540: What can M&Ms, McDonalds, Harry Potter, Aquafina, Taylor Swift, Jeopardy, and Bed Bath & Beyond teach us about landing a dream job or securing a promotion? Plenty. Imagine you're at a job interview. You've rehearsed your answers, polished your resume, and you're feeling confident. But what if the key to landing that job isn't just about your skills and experience? What if it's about how you make people feel? How you make people feel is your brand, Zane says.  That's what Leslie Zane, a Harvard Business School alum and prominent branding expert, talks about in this interview. She says that whether you're trying to get a new job, a promotion, or more customers for your small business, it all comes down to how you build your personal brand. Zane breaks it down into three main ideas: be salient, be relevant, and be distinctive. Being salient means making sure people remember you. It's not just about doing your job well, but about connecting with people all over your company. Zane gives an example