Design Of Podcast

What if the most honest way to change minds isn’t a new campaign, but a new way to see familiar things? Brian Singer, known as “Someguy,” makes work that lures us with beauty and play, then nudges us to sit with what’s uncomfortable. Brian’s projects cross gallery walls and public space. The 1000 Journals Project sent blank books into the world for strangers to fill. TWIT Spotting put photos of distracted drivers on billboards to make a daily danger impossible to ignore. His recent pieces deconstruct books, flags, and everyday objects to examine censorship, identity, and what we choose to remember. In this conversation, we talk about how design craft and social commentary can live together. We also talk about heritage, silence, and what it means to make work that is both kind and clear. For the Rule29 community, this is a practical lens for client work and culture. Brian shows how to use material, language, and context to create meaning. He shows why public engagement matters. And he reminds us that strong