Performance Delivered

In this episode of Performance Delivered, host Steffen Horst speaks with Natasha Nikolaeva, founder of StretchIt, a leading wellness app and workplace platform helping people improve flexibility, mobility, and mindfulness through movement.Natasha shares her journey from practicing corporate law to becoming a wellness entrepreneur — and how she turned a personal struggle with back pain into a purpose-driven business that empowers people and organizations to move, feel better, and thrive.She reveals how StretchIt grew from an Instagram community into a global digital brand, the strategies behind its early marketing success, and how it continues to innovate in both the consumer and corporate wellness space.In This Episode, You’ll Learn:How Natasha turned her personal wellness journey into a purpose-driven business.The early marketing strategies that helped StretchIt gain global traction.Why consistency and community were key to building long-term engagement.The shift from consumer fitness to workplace wellness —