Sounds Like Beer

  Despite craft beer’s notably less-sexist approach to marketing than the bikini-clad ladies employed by Bud Lite and friends, there is still a divide between those selling and advertising the beer, and the 50 percent of the population that drinks it, aka women. I sat down with three of the founders of the Society of Beer Drinking Ladies to talk about their experiences, both as professionals working in the industry, and as consumers of the beer itself. I really enjoyed this conversation, both because we drank some delicious beers while we did it, but also because it gave me an insight into a side of the industry that I don’t see. As a twenty-something white male, I fall squarely into the target market for beer. I wanted to know what it’s like for those that don’t. What it all comes down to is this:  good people drink good beer, regardless of gender or orientation.   @ladiesdrinkbeer www.ladiesdrinkbeer.com @soundslikebeer www.soundslikebeer.com soundslikebeer@gmail.