Executives After Hours: Real Conversations With Leaders!

E 117 Deb Gabor - Sex in Branding...no wait Branding is Sex.

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Sinopse

Today on Executives After Hours, Deb Gabor stops by for a chat. Deb and I talk about her life growing up in the midwest, a grandma who is a Holocaust survivor grandfather who may or may not have known a mafia boss. Deb was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands and author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from Deb's wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million. A displaced Midwesterner, Deb's current h