Crazy Egg Podcast

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous to any designer, there are some incredibly popular and/or high-converting ugly websites out there. So before you go spend 50% of your budget on a new updated website design, let me show you why ugly designs are often best from a user’s perspective.   FULL STORY