Crazy Egg Podcast

Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline that will create engagement with your content is not the same that will close a sale. There are a wide variety of headline “rules” out there, but which ones apply to landing page headlines vs. headlines seeking social shares? Do you know the difference? Can you think of a good rule for blog headlines that would be TERRIBLE on a landing page? If not, you’ll want to listen to this.