Construction Genius

Marketing is how you get your ideal client to know you, like you, and trust you enough to do business with you.  In today's episode, I welcome Allan Dib, an established marketer and entrepreneur with over twenty years of experience in the field. His marketing expertise has helped many companies build better marketing plans. He and I discuss the importance of knowing what your clients need, how understanding the "client journey" is vital to shaping your marketing message, why branding and design isn't necessary to successful marketing, and much much more.  Listen to this episode and learn essential tips to strengthen your marketing strategy and attract your ideal clients.  What's Discussed in This Episode:  What is marketing [02:00] Defining the ideal client [02:26]  The principle of unequal dollar [04:30] General messages vs specific messages [06:36] Addressing what the client is looking for [07:15]  Turning information into a message which attracts the right customers [06:14] Role of testing and eff