Construction Genius

Many construction companies fail in their marketing efforts because of a wrong understanding of what marketing is all about. Marketing is not about slick websites, sweet logos, and cool videos. Marketing is about attracting and keeping customers, and it is the job of everyone in your organization.  In this week's podcast episode, I talk with my guest, Wayne Mullins, founder and CEO of Ugly Mug Marketing. Wayne gives a clear and simple definition of what marketing is. We also talk about the right kind of marketing message and how to properly allocate a budget for your organization's marketing efforts. Wayne also emphasizes on who is mainly responsible for marketing in the organization and the difference between good and bad marketing.  Tune in to this episode today!  Discussion Points: 0:00 Introduction 1:56 What is marketing?2:28 Attracting a customer 3:11 Biggest challenges in messaging 5:00 How do you know your target audience?6:13 Marketing advice for clients who are in multiple markets8:07 What to emphasi