Construction Genius

In this episode, Eric Anderton engages in a captivating conversation with Michael "Buzz" Buzinski, an expert in website strategy, search engine optimization (SEO), and integrated marketing. Buzz provides a comprehensive understanding of SEO and its crucial role in enhancing a construction contractor's website performance, online visibility, and lead generation. Discover effective techniques for humanizing your brand by leveraging community relationships, building trust, and positioning yourself as a reliable and approachable industry expert. Gain valuable insights on using SEO as a strategic tool to navigate potential challenges, including litigation, and protect your brand's reputation in the digital landscape. Learn how to optimize your website strategy by incorporating SEO best practices, keyword research, content optimization, and user experience enhancements. Buzz shares practical recommendations for contractors seeking to dive into SEO, whether through DIY efforts using reputable online tools or by part