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How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:44
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Sinopse
Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe. In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim into new. Get ready to learn how circular design, smart eCommerce strategy, and genuine purpose can work together to build a brand that lasts. Hit PLAY to hear: