Make Marketing Happen

There's one thing that is hard to reflect in your numbers and that is the happiness of your customers/clients/patients.  It's also an issue that is sometimes ignored by even the savviest business owners.  Yes, they want the experience to be a good overall but shooting for outright happiness is another matter entirely. The good news for small businesses is that they are usually nimble enough to make the changes needed to improve the happiness factor.  They can give the personal love and attention warranted to make lifetime customers out of irregular visitors. And if you really want to get good reviews and referrals, thinking of happiness is a great jumping off point, which is what Charley and Mike are delving into this week!