Make Marketing Happen

How to Deal with Marketing Regulations and Regulators

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Sinopse

A lot of the professional services industries have to deal with burdensome marketing regulations.  The regulators' intention is supposed to be to protect the public, but they usually end up diluting the ability for professionals to differentiate themselves and prevent the public from making truly informed choices. Fortunately, Charley and Mike have some great ideas for how you can play with those regulations and use them to your advantage - all without breaking the law!  Everything is ethical, effective, and outside-the-box.