Make Marketing Happen

Apparently some small business owners that the right strategy to achieving profit is to lower their prices.  Recognize the immediate contradiction in that statement? Lowering price only puts you in a race to the bottom, which is a race you don't want to win, because you need hugely high-volume sales to operate on slim margins.  You're not Wal-Mart, and I don't think you want to be them either. So find out what Charley and Mike think about keeping your prices where they are (hint: they actually think you should raise them!).