Make Marketing Happen

We talk a lot about marketing and it being different, but don't forget this fact: You don't have to do business the same way that others are doing business. It's a fundamental change for your marketing if you start by changing the way you actually do business. You can disrupt an entire industry, like Warby Parker has for eyeglasses, or Netflix for television viewing. Or you can just disrupt how business is done in your niche or locality. Either way, you should disrupt through your business and marketing. Charley and Mike tackle the factor of disruption in your business and marketing in this week's Make Marketing Happen podcast.