Channel Outlaws

On today's episode, I talk with Dave Harding of Technology Resource Center of America, or TRCA. Known in some circles as SuperDave, he's a former martial arts instructor and is one of the few in his industry to successfully pivot his company from a traditional IT and MSP model to Cloud and Carrier services.  And he is crushing it. We talk today about the tremendous learning curve that Dave overcame to finally understand the cloud and carrier model, and how he tore down his sales department and flipped it on its head to rebuild it and win big in the space. Dave is an extraordinary sales leader.  We talk about how his decades of being a martial arts instructor allowed him to coach is sales team through the transition. We talk about how he demystified what he calls the "Channel Game of Thrones" to understand how the game is really played. We talk about sales training, supplier horror stories, public speaking, and much much more.