Medtech Inspired | Medical Device Development Guidance, Insight, And Stories To Help Entrepreneurs And Inventors Move Medical

In this episode Chris Deardorff and Megan get down to the business of business. They explore the true meaning of marketing, where it can (and isn't) being implemented by companies, and jump into the "Three Truths about Marketing." What companies are getting wrong [6:30] Why you need to develop a target audience [11:04] How to develop a buyer persona [15:50] What's changing in the Denver Health-Tech space [19:00] A Steve Jobs Primer for Marketing [26:30]