Intellicast

Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to cover one of the busiest news weeks the insights industry has had in a while, featuring a billion-dollar merger, a major leadership shake-up, and plenty of questions about what’s next. The episode kicks off with the biggest headline of the week: Qualtrics’ announcement that it plans to acquire Press Ganey Forsta for over $6 billion. Brian and Gabby dive into what this means for the market research world, especially as two of the most widely used survey programming platforms — Qualtrics and Decipher — will soon fall under one roof. Brian wonders if this level of consolidation could raise antitrust or competition concerns within the industry, while Gabby reflects on what this might mean for current Decipher users, including EMI. They also explore whether this deal might spark a new wave of innovation from smaller, niche platforms looking to position themselves as alternatives to the latest “industry Goliath.” Next, Brian and