Transform

Senior living providers will need to come up with a new playbook to attract the baby boomers in the post-pandemic world — and boutique hotels could provide a roadmap for that reinvention. Danette Opaczewski, executive vice president of resident experience and COO at Revel Communities -- the senior living brand of The Wolff Company -- knows this better than most. She joined Revel in January 2020 after a long career in the hospitality industry, and believes the industry can learn from the boutique hotel sector. In this episode of Transform, learn: - What Revel is doing to attract the baby boomers - Why Opaczewski believes there are some senior housing rules worth breaking - How Revel is trying to break the senior housing mold with tech-forward operations, “staycation suites,” and a seasonal rental program.