Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

As I sat under the flashing lights of Chalene Johnson’s Marketing Impact Live listening to speaker after speaker talk openly about the trend towards Facebook and other social media platforms favoring conversation between real people rather than just throwing up something to get “likes”, I was reminded of my core belief: Marketing is pointless without genuine human-to-human connection. I see it over and over again in my clients’ businesses and in my own. Each person you connect with MATTERS. Now, that being said, I know that simply connecting isn’t guaranteed to help you get coaching clients. You need a more sustainable strategy, which is why I’ve been talking A LOT about niche (like seriously A LOT). That’s because coaches make it so much harder on themselves to get paid when they choose the “wrong” niche. If you’ve already got a niche, this episode will help you tweak it so people want to pay you. And if you’re a new coach, you're gonna need this when you choose a niche so you don't waste energy struggling t