Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

When we’re getting crickets and low sales, most biz owners’ automatic first thought is - I’ll just hire someone to optimize my funnels / write catchy copy / run FB ads. But the real reason you’re getting crickets is NOT because there’s a leak in your funnel. It all comes back to messaging. If you don’t have that dialed in, nothing else is going to work. Even if you hire an assistant to take work off your hands so you can focus on “your zone of genius”. Even if you hire a copywriter to create you an amazing salespage. Even if you hire a publicist to pitch 10 podcasts a month for you.   What will happen is: You won’t know what to give the assistant to do -- or they’ll do a lot of work but it won’t move the needle. The copywriter will write generic copy which doesn’t connect with your people (unless she first steps back with you to clarify your message). And if they’re anything like me, none of the podcast hosts will want to book you. On the contrary, when your messaging is dialed in so it’s clear to your audi