Mornings With Mayesh

Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom.  Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start.  In this episode, you'll discover: How to break free from the wedding-only cycle that's keeping you stuck The key difference between being profitable and just being busy Franceska's proven strategies for creating recurring revenue streams Why hotels are the untapped goldmine most florists are missing How to scale your business beyond your own physical limitations The mindset shifts that prevent burnout and build long-term sustainability Re