Ready. Aim. Empire.

Y'all, Two industry leaders I'm absolutely fascinated by – Jennifer Williams, founder of Physique 57 (one of the best barre brands in the world), and Jack Thomas, creator of The Fit Guide (the gold standard for fitness excellence, like the Michelin Star guide for our industry). They're both revolutionizing how we think about hospitality in boutique fitness! Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker, Jennifer Williams of Physique 57, and Jack Thomas of The Fit Guide. ● Building boutique from scratch: Jennifer started Physique 57 in 2005 when boutique studios didn't exist - told architects she wanted it to feel "like coming to my house to work out" ● Hospitality over amenities: Their most successful studio had wear and tear but sold the most memberships because of warm feeling and community - proves it's about connection, not expensive finishes ● Two types of training: What to teach (mechanics for safety) vs. how to teach (hospitalit