Founders

What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger. ---- Such was the beginning of a revolution [0:01] The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30] the basic idea was around for decades [17:30] Malcom's early life and first business [23:00] McLean had an obsessive focus on cutting costs [33:00] the beginning of Malcom McLean's idea [37:00] McLean's definition of total commitment [41:00] McLean's fundamental insight [48:00] fixing the business by focusing on the customer's real problem [53:40] the surprising reason containers are standardized [1:00:00] Daniel K. Ludwig and Malcom McLean [1:07:00] Malcom McLean sells his business [1:13:00] Starting another business [1:21:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions yo