Founders

What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime. ---- [0:01] Racing was the most magnificent marketing tool the industry had ever known. [2:42] Founders vs Managers  [3:43] Founders Podcasts on Henry Ford: #9, #26, and #80.  [4:29] The passion Enzo Ferrari had for his products  [5:50] The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same.  [8:09] Steve Jobs on passion.  [12:00] Steve Jobs on building the Macintosh/ Artisans have soul in the game.  [13:05] Enzo Ferrari’s schedule at 58 years old / His early life  [17:08] Ferrari’s 3 principles for winning  [20:20] How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business [24:49] Enzo Ferrari’s extreme level of dedication  [25:48] How Enzo Ferrari described his product  [26:54] How and why the Ford/Ferrari negotiations begin [35:37] How Enzo Fer