Founders

What I learned from reading Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam by Michael R. Marrus. ---- The story of Sam’s rise to fame and fortune from a hard life on the Canadian frontier is inherently dramatic and yet touches a familiar nerve in a broad spectrum of the population. There is something in Sam’s response to his disappointments that most people recognize in their themselves. [0:01]  I found out about the Bronfman family on Founders #53 Mike Ovitz when Mike Ovitz brokered a deal that led to Seagram buying MCA Universal for $5.7 billion. [2:58] Generational Inflection Point: A single individual that changes the trajectory of his entire family for generations to come [3:35]  Why did his family have to flee Russia? [6:42] Sam was ashamed of the poverty is family endured and NEVER forgot it [10:45]  Sam starts running his own hotel at 23 [14:35]  Sam figures out a new plan to overcome the powerful temperance movement / The good ones know more. — David Ogilvy [18:00]  The advantages of Sam’s