Founders

What I learned from reading Born of This Land: My Life Story by Chung Ju-yung. --- For a long time I was known as the bulldozer. [0:01] How Chung’s son remembers him: He had a wonderfully positive disposition and a rigorous work ethic. [3:15] Memories of his father + Half century of struggle + Why he is writing this book [9:25] Running away from home. Four times. [12:15] A different level of poverty. [15:40] How struggle shaped his personality + Why he had to run away for the last time [17:15] On his own + Early jobs before the birth of Hyundai [19:24] On simple tasks + The fundamental principle of his life + Hard work paying off [21:15] Getting into the auto repair business + More struggle + More perseverance [25:55] Why you should emulate bedbugs. [31:00] Hyundai Auto Service Center + Hyundai Construction + Disaster strikes again + The Korean War [33:11] His management style + Don’t waste time if you want to be remarkable [39:30] Go where the money is: Hyundai must go abroad to escape poor domestic conditio